Landon Larsen
Sr. Product Designer
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RealSelf App - Photo Editing

Role
Primary UX/UI for the iOS app

Core Team
Visual Designer, Copywriter, Branding Agency

Key Performance Indicator
‘Do no harm’ to existing traffic/conversion metrics

Testing
Learnings based on web A/B testing and apply them to the app, followed by app specific usability testing

 
 

Role: Primary UX

Core Team: Product Manager, Engineering Lead, Principal UX Researcher

Key Performance Indicator: Increase percentage of app reviews uploaded with photos, increase number of photos uploaded among app reviews that had at least 1 photo

Testing: Qualitative testing in 1-1 sessions, usability testing on usertesting.com with click-through prototypes

The photos that users share on RealSelf are incredible. They have done more to bring the realities of cosmetic treatments to light than any other platform. So when a user decides to share a treatment story or doctor review, we want to encourage them to share photos.

In addition, we want them to share as much information about each photo as possible. Sometimes a caption on a photo can be more valuable to a reader than the actual text in a review. 

Research & Observations:

  • Users want to post anonymously, especially sensitive photos

  • Users are eager to share details about a photo - giving back to the community feels good!

  • Users would categorize photos if there was an obvious benefit to their readers 

  • Users were already editing photos in other apps before posting to RealSelf

 
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A few examples of how users obscured their photos with other apps.

(Many users utilized blurring and stickers to cover exposed body parts)

 

Features:

  • A ‘photo only’ update, eliminating the burden of writing a text update

  • Stickers to obscure photos

  • Tagging photos by the stage of treatment - Before, Recovery, After, or Wish Pic

  • Collage tool for side-by-side ‘before’ and ‘after’ photos