Product Detail Page
Role: Lead UX/UI
Core Team: UX Director, Visual Designer
Goals: Build on learnings from other product description pages to templatize and ease implementation
Template designed for product detail page content. Implemented globally for all product pages.
Global Navigation
Role: Lead UX/UI
Core Team: UX Director, Art Director
Key Performance Indicator: Increase page navigation to product description pages and other promotional pages
I introduced a modular subnav, along with a living library of assets, designed to allow regions to customize content while retaining an elegant visual design.
HTC Support
Role: Lead UX/UI
Core Team: UX Director, Art Director
Key Performance Indicator: Increase page navigation to product description pages and other promotional pages
Overhaul of HTC Support. Research and analytics clearly showed users don't come to HTC Support to browse; they have specific questions that require specific answers. UX was based around search functionality to get users to their device-specific solutions quickly.